Thessaloniki welcomes the first TOMS Flagship store in Greece.
The californian brand, known for its stylish espadrilles and sunglasses, as well as the significant philanthropic work it has offered since its foundation in 2006 through the ‘One for One’ iniative, has arrived to the city of Thessaloniki with a unique concept store that combines shopping leisure and coffee relaxation in the new TOMS café area, at Tsimiski 22.
‘One for One’ is about giving back; when TOMS sells a pair of shoes, a new pair of shoes is given to an impoverished child, and when TOMS sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries. TOMS Roasting Co. coffee and TOMS bags are two new products that also follow the ‘One for One’ model, offering 140 liters of safe water, a week’s supply, to a person in need and support to Giving Partners in delivering the vital materials and training needed to help provide a safe birth regardless of the facility.
TOMS Flagship store in Thessaloniki opened in the end of March at Tsimiski 22. Watch founder of TOMS, Blake Mycoskie’s speech at last year’s SXSW.